metricfixer

Web development, analytics, ads & AI

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Business hours: Monday–Saturday, 09:00–22:00 (Europe/Warsaw).

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Frequently asked questions

metricfixer designs, builds, and improves web applications; configures and supports analytics and advertising systems; and integrates AI into business processes.

Typical tasks include internal tools, customer portals, dashboards, APIs and integrations, analytics and conversion tracking, advertising account setup and optimization, and AI-assisted workflows. If your task spans several areas, our developers, analysts, and marketing specialists can coordinate it as one project.

AI presenter

About metricfixer

Marketlab Group has worked in paid advertising, web analytics, and web development since 2013, primarily as a technical partner to agencies and in-house teams. metricfixer brings that experience together in one place: web application development and improvement, analytics and advertising systems, and practical AI implementation for business processes.

metricfixer is an AI-native development company. AI agents are integrated into a unified delivery process alongside professional engineers, analysts, and marketing specialists. This hybrid model helps us reduce avoidable errors, strengthen quality control, improve consistency, and deliver better products and services at a more efficient cost.

Today, these AI capabilities are used primarily as internal tools. They are continuously refined under the supervision of our professional team. As the platform evolves, selected tools are also being prepared for release as self-service products for metricfixer clients.

Google Partner

Marketlab Group / metricfixer is a Google Partner.

View our Google Partner profile

Latest publications

Nov 13, 2026 • SEO & Web Marketing

A practical guide to YouTube AI disclosures

AI Content on YouTube: Disclosure, Monetization and Channel Risk

YouTube does not treat every use of AI the same way. Learn when videos need a disclosure, what makes a channel monetizable, how original Shorts are treated, and how to respond to labels, rights claims and policy decisions.

Nov 11, 2026 • Online advertising

Google Ads Language Targeting Is Changing for Search and Performance Max

Google Ads Language Targeting Is Changing for Search and Performance Max

Google Ads is removing manual language targeting from Search, while Performance Max follows different rules by inventory. Explore the rollout, multilingual campaign risks, API changes and the checks that help advertisers protect customer experience and lead quality.

Nov 9, 2026 • SEO & Web Marketing

AI-generated conceptual illustration, not a photograph of actual Luch watch models. Any depicted interfaces, prices and performance figures are fictional and do not document the project’s results.

GTM Beyond Tracking: Connecting Luch Shoppers with Dealer Stock

When Luch's online allocation of a limited watch collection sold out, a dealer still had stock. See how metricfixer used GTM for a transparent, reversible dealer handoff, and where measurement and compliance boundaries matter.

Nov 8, 2026 • Analytics & Conversion Tracking

Why Your New GTM Event Contains Old Ecommerce Data

GTM dataLayer State: Why Old Ecommerce Data Appears in New Events

A new dataLayer push is not a fresh container for your data. Learn how GTM stores state, merges objects and arrays, resolves Data Layer Variables, and carries old ecommerce values into later events - with practical examples and a debugging checklist.